A guy who thought there is such thing as a saturated market must think again. If you ever happen to visit Las Vegas, New York City, or Florida, be sure to drop by this multi-floor M&M’s World, that turned a simple chocolate, into a brand people shop for as gift item. The multi-floor M&M’s World store opened first in Las Vegas in 1997 in the Showcase Mall, featuring gift shop, 3D movie theater, M&M’s figures, clothing, a replica of the M&M’s NASCAR race car, and also you will find large gigantic chocolate tubes of different shapes and colors to fill and chose from.
There are also two other similar stores in New York Times Square that opened in 2006, and one in Orlando, The Florida Mall that received “The International Store of the Year” award in 2006 as well. Take a look at the videos taken from Las Vegas Store and the New York Times Square large display screen.
For more information about the M&M’s World, read the article on Wikipedia and see the references there. TripAdvisor has a nice photo collection as well.